Marketers have recognized mascots as an integral part of a plan to build brand awareness and maintain brand loyalty since the 19th century. Many of our Victorian and Edwardian counterpart's creations, like Quaker Oats' Quaker Man - created in 1877 - and the dapper Mr. Peanut - a top-hatted legume created in 1916 - are still with us today.

As we roll out our mascot in 2022, you can say we're a little late to the mascot game. But cut us some slack. We're a young company. Sure, we may look like we were born a hundred years ago before we've had our morning coffee, but we're pretty sharp once the caffeine starts doing its magical thing. And it's not as if we're too late to reap the rewards of having a mascot. Even in the 21st century, having a mascot is said to give a brand a 37% increase in market share and 30% more profits to boot! On the flip side, campaigns lacking mascots have a measly 29.7% chance of increasing market share gain. But I digress. You're here to read about our cool new mascot, so I'll stop beating - or buzzing - around the bush.

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The story behind the Workfellow Worker Bee

I first thought of the Workfellow Worker Bee while frolicking amongst majestic pine and birch trees in an eastern Finnish forest. Whilst swatting a swarm of mosquitoes and simultaneously scratching and shouting expletives, the idea came into my mind at the speed of light and was perfectly formed. But I can't claim to be the sole creator of the Workfellow Worker Bee. Workfellow is a democracy with an all-hands-on-deck attitude. When it came to the mascot, every Workfellow cast their vote, and everyone made helpful suggestions and shared ideas along the way.

After the vote, we met up with our good friends at Agency Leroy. The graphic designers quickly came up with many cool new concepts and helped us achieve our vision during a series of meetings. A week later, we had our first mascot. Thanks, guys!

Why is the Workfellow mascot a bee?

Honey bee workers gather pollen on their back legs and take it back to the hive to feed all the baby bees. The bees also carry this pollen to many flowers, resulting in cross-pollination. Thanks to the humble honey worker and their process, a huge amount of the food we eat continues to grow. The role of a Workfellow employee and a worker bee has many similarities. Like the bee, we understand that the so-called "small processes" lead to huge results. Businesses handle small but very mighty inefficiencies every day, which wastes a lot of time and money.

Meet the mascots

The Workfellow Worker Bees have individual names and personalities. Let me introduce you to them.

Ellis

Ellis is a productive and busy bee who loves nothing more than helping people enjoy smoother processes. He's an all-around good guy. In fact, the name, Ellis, comes from Welsh, my national language, and means benevolent. Ellis is indeed bee -nevolent.

Dash

Everyone loves Dash! Her happy demeanor and tireless energy endear her to everyone she meets. Dash is actually based on Daria Mamzer (also known as Dasha) from the sales team. In fact, Dash the bee wears the exact same brand of glasses as the Dasha we all know and love!

Pip

Pip is Ellis' and Dash's baby. He doesn't know too much about the business yet, but he's full of life and ready to learn. His hobbies include eating, sleeping, and learning to fly.

I hope you enjoyed meeting the Workfellow Worker Bees today. If you'd like to know more about the bees or want to automate your process, drop us a line today for a free Workfellow Worker Bee sticker and some expert advice on getting the best from your processes.

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